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Monthly Archives: February 2019

  • How to design the perfect roller banner

    how to create the perfect roller bannerMany of our customers are keen to take advantage of our in-house roller banner design service. It’s often quicker, easier and more cost-effective to ask the professionals here at Signs & Print to create a beautiful design on your behalf, especially as we have a range of different sized template guides that you can download to help you with your artwork.

    But with the right advice, it IS possible to produce excellent results in-house.

    Read on to learn how to design the perfect custom roller banner for your business in 8 easy steps.


    Step 1: Choose your banner’s size and specifications.

    In the very first instance, you’ll need to decide how big you’d like your banner to be, bearing in mind the space available in the area where it’s most likely to be used.

    You’ll also need to consider whether your banner will need to be displayed indoors or outside, as the end application will affect the quality of the materials that need to be used in the production process.

    Thankfully, there are plenty of options for businesses who are looking to make more of an impact with their marketing graphics. Take a look at our range of roller banners for an idea of what’s available.


    Step 2: Add your logo.

    It goes without saying that your company moniker needs to be present within your roller banner design. Most design professionals would recommend placing your logo right at the top of the banner, in the most prominent position.

    Make sure that you use a high-resolution logo to stop it from looking unnecessarily pixelated. A low-res graphic can really affect the quality of the end design.


    Step 3: Add your key message.

    Next, it’s time to add your core message into the template.

    Always keep this title short and to the point. Ideally, you want to place the message within the top third of the design; it needs to be at eye level for maximum accessibility.


    Step 4: Add a little bit of body text.

    Now’s your chance to explain a little more about the product, service or event using a couple of sentences or a short list of bullet points.

    Be sure to align your text so it’s neat and easy to read. Disjointed or even abstract text layouts will ultimately confuse the reader. It’s best to stick to the same font as you used in the title, too.


    Step 5: Use high quality imagery.

    Every professional banner needs to be backed by some colourful graphics – but the key here, as with the logo, is to find imagery that’s sharp and intended for large format advertising.

    Sometimes less is more when it comes to your artwork, so don’t be afraid to opt for one single, striking image instead of a series of smaller ones.

    Make sure that any photos or illustrations you use are placed in the middle third of the design and do not obstruct or interfere with any of your content.


    Step 6: Add your contact details.

    The whole point of your roller banner is to encourage potential customers to get in touch with your company – so don’t forget to include your phone number, email address, website URL and social media handles so they know exactly where to go to find out more.


    Step 7: Proofread your work.

    We can’t begin to tell you how many times we’ve come across glaringly obvious typos in company roller banners! Poor spelling and grammar will leave a negative impression on your audience, so proofread every single piece of content several times to make sure nothing slips through the net.


    Step 8: Let the design breathe.

    It can be tempting to pack as much information into your banner design as possible. But if you want to develop a professional-looking, well-balanced design, it’s hugely important to make sure there’s enough space for your message to ‘breathe’.

    Crucially, make sure there is enough empty space to the top, bottom and sides of your design. This will ensure the design looks uncluttered.


    What happens next?

    Once you’re 100% happy with your roller banner design, it’s time to send your pride and joy to print. This is where we can step in!

    We offer a huge range of roller banner products to suit everyone’s budget. From our small but mighty mini desktop roller banners to our premium quality, double-sided twin cassette systems, you’re spoilt for choice when you choose Signs & Print as your printing partner.

    You can buy your preferred roller banner online, or you can speak to a member of our team in person if you need help choosing the right banner for your advertising campaign.

    We can even spruce up your roller banner design for a small extra fee!

  • Is there a better promotional tool than a PVC banner?

    pvc banner with the message 'does it get any better than this'

    The marketing world may be increasingly using digital techniques to spread the word about a company’s expertise, but here at Signs & Print, we firmly believe there’s still a place for PVC banners in the wider marketplace.

    In fact, we think these popular large format products are some of the most enduring in the advertising industry. Because despite the emergence of complex online technologies, companies are continuing to invest in high quality printed PVC banners to help capture the imagination of local audiences and grab a little more market share from their direct competitors.

    Here, we’ve listed three strong reasons why we think the humble PVC banner is one of the most important – and perhaps underrated! – promotional tools out there.

    #1: PVC banners can be used to communicate pretty much any message.

    These sizeable, eye-catching PVC banners will certainly not be missed when they’re hung in high footfall areas.

    In our experience, these kinds of banners have three main applications:

    To promote your products or services.

    Your PVC banner can be customised to display your latest offer. Or, if you’re launching something different to the masses, it can also be used to introduce something new to your audience. Whatever you want to shout about, you can rely on a PVC banner to do a lot of the hard work for you!

    To signpost guests to an event.

    When placed outside a venue, these head-turning banners can be used to point guests in the direction of the ticket stalls or the entrance. They are also a great choice for event organisers who need to manage and direct the flow of traffic during a particularly busy event, such as a trade show or sports game.

    To reinforce a brand.

    When installed in a high visibility area – such as on a roundabout or a main road – PVC banners can help to instil your brand message into the minds of passers-by.

    #2: They’re incredibly hardy.

    When you invest in a PVC banner, you can expect to receive a product that’s designed to go the distance.

    Made from anti-tear materials and boasting extra-secure eyelets, these signs are strong enough to withstand prolonged use. The exceptional quality UV-based inks that are used in the printing process will also ensure that the graphics will not lose their quality or vibrancy due to sunlight and adverse weather conditions. And on top of this, PVC material is more flexible than many of its alternatives because it can be taken down and reinstalled in as many different places as you like without losing its edge.

    Put simply, you’ll be hard pushed to find a more durable promotional tool!

    #3: They’re more cost-effective than you might think.

    Thanks to the fact that printing technologies have come on in leaps and bounds in the last few years, PVC banners are some of the most cost-efficient advertising options out there.

    Nowadays, creating a custom-printed PVC banner is almost as cheap as creating a traditional banner. And unlike billboards and other forms of static advertising, PVC banners can be used as many times as you like in multiple locations, resulting in a cost per use that can’t be beaten.

    Want to discuss the many benefits of PVC banners in more detail? Contact the team here at Signs & Print. We’ll happily talk you through the features of the various products we offer – including our cheap 440gsm banners, our economy 550gsm banners, our blockout 750gsm banners, and our robust mesh banners.

    And if you need us to, we’ll help you come up with a banner design that perfectly suits your business needs.

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