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Monthly Archives: March 2019

  • Have you tapped in to the benefits of stowaway pop up banners?

    Have you tapped in to the benefits of stowaway pop up banners?

    Our banners are definitely some of our most enduring products here at Signs & Print. 

    Our high quality roller banners are particularly popular amongst companies who want to make a great impression at trade fairs and exhibitions, while our PVC banners are considered a great option for businesses that want to achieve high visibility in areas with lots of footfall or traffic. Strong, bright and fully customisable, banners are still important (and cost-effective) marketing assets for all kinds of organisations.

    The only downside to using traditional PVC banners is that where there is nowhere to fix the banner an additional free standing banner A Frame would be required, which is more suited to a longer advertising campaign as it is more heavy duty but makes it more difficult to transport from event to event.

    Thankfully our stowaway pop up banners are providing our customers with a flexible, easy-install alternative, with no additional frame required for freestanding – and as a result, they’re flying off the shelves! 

    stowaway pop up bannersWhat are the benefits of using stowaway pop up banners?

    As the name suggests, our stowaway pop up banners can be stashed away while they’re not in use, then set up quickly and easily straight from their carry case. They’re designed to pop straight out of the case itself and bounce into shape immediately, which means you don’t need to spend valuable minutes setting them up (and you don’t need to have any specialist tools to hand, either). 

    Robust and durable, stowaway banners are suitable for use both indoors and outdoors – but on the flip side, thanks to the fact they’re made from knitted polyester, they’re lightweight enough to be carried from place to place by anyone within the company. They truly offer the perfect balance of practicality and durability, and what’s more, they can be customised with your own designs. Advertisers have never enjoyed so much freedom and choice from their banners! 

    The stowaway pop up banners from Signs & Print are provided with a handy carry bag and a set of ground pegs to prevent your signage from being carried away by particularly strong gusts of wind (or unwanted advances from passers-by!). 

    Where are these stowaway pop up banners typically used?

    The beauty of these types of banners is that they can be transported to, and then used, pretty much anywhere. They can even be moved around a space while an event is taking place. 

    Local businesses and sponsors will often use them to advertise their products or services at golf tournaments (hence why you’ll often see these products referred to as ‘golf pop up banners’). They are also a common sight at charity ‘dos, company conferences, festivals, village fairs and other large-scale events that can provide a brilliant platform for companies. As an example, caterers sometimes use them to promote their brand at the events they’re servicing.

    And, of course, there’s nothing to stop keen marketers from displaying stowaway pop up banners at their own premises if they want to reinforce their branding to their staff and customers!  

    Keen to try out these banners for yourself?

    It’s never been easier to order custom-designed stowaway pop up banners online. Our dedicated design team can even help you come up with professional-looking visuals for your product, if you want. Check out with your preferred banner via our website, or feel free to contact our team if you want to discuss your advertising requirements in more detail.

  • How to create high impact business leaflets

    How to create high impact business leaflets

    If you’re a business owner, chances are you’re always pitching your products or solutions to potential customers. You’ll constantly be attending networking events, trade shows and exhibitions in pursuit of your next sale. It’s exciting, sure – but it can be pretty exhausting, too. 

    But what if there was an easier – and slicker – way to showcase what’s on offer from your company without putting yourself through those long-winded sales spiels and endless chats over coffee with prospective buyers?

    There is! 

    Leaflets are one of the most underrated yet impactful sales tools currently available to firms in any industry. 

    These seemingly assuming pieces of paper or card can play a vital role in communicating your core messages to potential customers and establishing your company as both professional and credible. 

    As long as they’re designed correctly, printed leaflets can do all the hard work for you. They can be used to provide your connections with an overview of everything you offer, then deliver a strong call to action that will encourage them to get in touch to find out more – all within a colourful, eye-catching design that shows off your brand individuality. 

    5 steps to producing beautiful, impactful business leaflets

    Creating printed marketing materials sounds simple – but there are certain principles you’ll need to follow if you want to make sure your business leaflet stands out from the rest. 

    Work your way through the steps below and you’ll soon be the proud owner of an attractive batch of leaflets that will leave a lasting positive impression on your potential customers. 

    #1  Define your audience. 

    Do you want to use your leaflets to ‘talk’ to prospective customers? If the answer is yes, then what kind of people do you want your marketing collateral to appeal to?

    Think about the kind of person who is likely to buy from you. How old are they? What are there interests? What’s important to them? Once you’ve answered these questions honestly and comprehensively, you’ll have a better idea of the kind of message that needs to be incorporated into your leaflet design – and you’ll be able to move straight on to step 2!

    #2  Consider your content.

    Your leaflet copy needs to grab the attention of the audience. It needs to drive your main points home in a clear, straightforward way. Trying to pack too much information into a leaflet or flyer can make the design look too word-heavy, and this can prevent potential buyers from engaging with what you’ve written. After all, who’s got time to spend 5 minutes sifting through reams of text these days?

    And when we talk about content, we also mean the graphics that you’re going to use to give your leaflets some extra pizazz. To really wow your audience, make sure the images you use are of high quality and are 100% relevant to the message you’re trying to deliver. 

    In most cases, you’ll need to include:

    • Your company name
    • A catchy headline
    • A brief explanation of the product, service or offer you’re promoting
    • A bright, eye-catching image
    • A call to action that includes your contact details

    Oh, and make sure you proofread all your leaflet content before it goes to print! 

    #3  Spend time on your design. 

    Microsoft Word doesn’t suffice these days! Your leaflet needs to be designed by a professional if it’s going to have maximum clout. Signs and Print offer a supporting design service for customers who want to outsource this important work to a company that creates stunning leaflets day in, day out. 

    If budget doesn’t allow for the talents of a graphic designer, our advice would be to make sure the leaflet design is clean, uncluttered, and makes good use of white space. Use the same fonts wherever possible for consistency (ideally, the same ones that are used on your website), and don’t try to pack too many photos into a small space, as the end result will look messy. Think about the way the content is formatted, too; the layout needs to ensure the leaflet is easy to read.  

    #4  Take advantage of different folds and finishes.

    There’s no reason why you can’t get creative with your leaflet design! We offer lots of different folding options for businesses that are tired of the same old standard A3, A4, and A5 leaflet templates, and we have a range of finishes for you to choose from that can determine the final look and style of your printed materials. 

    #5  Choose the right print partner.

    Once you’re completely happy with your leaflet design, you need to take it to print. At this point in the process, it’s so important to choose a print partner that can deliver the precise results you’re looking for, at a price you can afford. 

    Not only can the team here at Signs and Print help you finalise your artwork, we can also provide you with loads of handy advice on leaflet sizes and paper stock to help you create something that will do your brand proud. We also offer fast turnarounds on leaflet orders of all sizes, which is especially useful if you need to launch a campaign quickly and with minimum fuss. 

    Not got the time to create your leaflets yourself? Give us a call! We can oversee the designing and printing of your business leaflets from concept to completion. You can reach us on 01376 341164.

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