Why do we use white ink to create our window graphics?

spot white ink guide

Here at Signs & Print, we can produce custom window stickers using white ink. 

Our customers often ask us why they should order stickers that are manufactured in this way, so we thought we’d provide you with more of an insight into the window sticker printing process, and why printing white ink onto a clear base material will normally produce better results.

First thing’s first: regardless of how they are printed, all of our window graphics can be used to give your office or shopfront the ‘wow’ factor.

We have to start by saying that, even if you don’t choose to print your window designs using the addition of white ink, you’ll still be getting your hands on a hugely versatile product that will work wonders for your brand presence. 

Order any one of our window graphics, and we guarantee you won’t be disappointed with the print clarity of these products. All of the window stickers within this range, whether created for a seasonal promotion or a long-term advertising campaign, are produced to the highest standards using state of the art printing equipment to leave you with a fantastic window branding solution that will be sure to grab the attention of potential customers. 

However, if you really want your design colours to ‘pop’, we would recommend making good use of white ink during the printing process! 

What are the benefits of backing these graphics with white ink? 

Using the latest UV ink technology to print using white ink provides a whole new range of creative possibilities that go beyond the realms of the standard CMYK four colour printing process. 

Printing straight onto a clear base material using CMYK colours will still produce great-looking graphics, but the end result will be much more translucent. This means that the shapes and colours of your design could be lost within a busy environment – and this could affect the impact that your window stickers have on passers-by. 

By overprinting or underprinting with white ink, we can preserve the opacity of the graphics and increase the contrasts between the colours to create a sticker that’s even more impactful. 

Uses for white ink

We can use white ink in the following three ways:

  • Spot white ink

We can apply spot white ink to a clear base to produce a white-coloured image or add white lettering to a darker background. The underprint ensures the colours are true to tone and not ‘washed out’ by the translucence of the clear decal. 

This option is ideal for customers who are looking for graphics that have a clear border around the text or images making them an easy to apply one piece graphic also for smaller or more intricate designs, or those who need to create stickers for bottles or jars.

spot white ink on clear sticker

  • Flood coat white ink

By printing the colour in reverse, we can cover the entire area of the sticker with white ink to give the appearance of a white background. The design itself will be reproduced on the adhesive side of the sticker, allowing it to be applied to the inside of the window and viewed by potential customers from the outside.

flood coated white ink window graphics applied inside viewed from outside

  • Double sided window graphics using white ink

We can use a sophisticated printing process to create a double-sided window sticker. This can have either the same or different images on each side. Multi layered printing some of which are full layers of flood coated white ink – are used to create the end result, as this is the only way to stop show-through from either side from ruining the colour quality and blending the illustrations.

double sided window graphics

double sided window graphics

Not every signmaker has the ability to print window stickers using specialist white ink 

We’re proud to be one of the few signmaking companies in the UK that has the specialist equipment needed to produce window graphics printed using specialist white ink. Printing double-sided graphics using white ink is a particularly sought-after service given the intricate nature of the process. 

Interested in learning more about our white ink printing solutions? Please call our team directly to discuss your requirements or get a direct quote.